Support HerStory




Roak Apparel is so excited to announce our limited-edition and exclusive scarf design in collaboration with Support HerStory! The scarf design and inspiration stem from Roak Apparel's second capsule collection, Lavender Fields, while also embodying the essence of the Support HerStory clientele. 


For a lady on the go, the Lavender Fields scarf was designed with versatility in mind. You can wear it around the brim of a hat, tied around your neck, or even weaved into your favorite updo. Styling possibilities are endless, and we can't wait to see how you wear this unique piece!


Offered exclusively on the Support HerStory website, each purchase is accompanied by a special 15% off discount code on Roak Apparel's Lavender Fields Bodysuits.


Support HerStory is a curated marketplace that supports female-led brands and artisans by sharing their stories and luxury products around the world. The Support HerStory mission is to empower and uplift women in their communities to change the narrative and demonstrate that as women we are all stronger together. 



It all started over a FaceTime call during the unprecedented outbreak of COVID-19. Two preschoolers had just found out that their pre-k 4 class was cancelled for the indefinite future and they wanted to see each other. After losing interest over FaceTime, their moms Brittany Underwood (founder of Akola Jewelry) and Whitney Rowell(founder of Miracle Milkookies) took over. The conversation turned to the unsettling future of retail during this time. As female small business owners they brainstormed how they could work together to create a solution for small, female-founded businesses to make it through the crisis.


Brittany immediately called her sister, Tinsley Merrill (former cofounder of Pairr) who had just pivoted her business from a live-event platform to a virtual platform to keep up with the abrupt change in consumer behavior. Tinsley understood the power of meaningful experiences and pitched that the best way to have consumers shop small was to connect them with small business owners on a deeper level, to experience their ‘story.’


Bringing their diverse skillsets together, Support HerStory was born.